Nex-Tech Blog

Rebranding and renaming your broadband company is a big step—one that goes far beyond updating your logo or website. Over the years, I’ve seen firsthand how complex this process can be, and I want to share some practical insights for other broadband service providers considering a similar move.

In today’s rapidly evolving digital landscape, marketers are constantly seeking new and effective ways to reach their target audiences. While Facebook and Google have long been the dominant players in the digital marketing world, there are numerous other platforms that offer unique opportunities for businesses to connect with potential customers. This article delves into some of these alternative platforms and provides insights on how to leverage them for successful marketing campaigns.

In today’s data-driven world, businesses are inundated with information but often struggle to derive meaningful insights. The recent webinar, “Making Metrics Matter: How to Build and Use Effective Dashboards,” provided valuable insights into transforming raw data into actionable intelligence. This article delves into the key takeaways from the webinar, offering a comprehensive guide on leveraging dashboards to enhance decision-making and drive business success.

In today’s fast-paced digital landscape, businesses are constantly seeking innovative ways to connect with their customers. One of the most effective is omnichannel marketing. This approach seamlessly integrates various communication channels to provide a unified and personalized customer experience.

There’s no question AI is here, and it’s not going anywhere. But instead of fearing a robot uprising, broadband marketers should be embracing what AI actually is: a ridiculously powerful tool to help us work smarter, not harder.

Marketing can feel like a guessing game sometimes — but it doesn’t have to be. In a recent webinar, Dustin Schlaefli, Nex-Tech’s Director of Customer Engagement, broke down some of the most important marketing metrics that help businesses make smarter decisions. Whether you’re new to marketing or just want a refresher, here’s what you need to know.

Managing outside contractors can be tricky—especially when you’re working on many projects at once or with several different crews. In a recent Nex-Tech webinar, Amy Normandin, Operational Support Services Manager, shared helpful tips and real-life strategies to make working with contractors smoother and more successful.

In the world of rural telecommunications, connecting with your community goes far beyond providing internet and phone services. It’s about building relationships, fostering trust, and creating a true sense of belonging.

In today’s broadband industry, building community trust and differentiating ourselves from competitors are more critical than ever. During a recent Edge webinar, Lindsay Brinker, Marketing Supervisor at Nex-Tech, shared key strategies to help broadband providers navigate competition, strengthen their brand, and enhance customer loyalty.